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Claresia Docs

For Marketing Managers

You’re a Marketing Manager. You manage campaigns, briefs, content production, attribution analysis, and the brand-voice gate. Claresia adds 6 skills to your LLM picker.

What landed in your LLM

Section titled “What landed in your LLM”

For the Marketing Manager Cowork:

SkillWhen you’d use it
zottos.campaign-briefWhen kicking off any new campaign
zottos.content-briefWhen briefing freelancers / agencies / your team
zottos.brand-voice-checkerBefore publishing any external copy
zottos.attribution-readoutQuarterly + when CMO asks “what’s working?”
zottos.landing-page-copyWhen you need a page in 24h not 24 days
zottos.product-launch-planT-90 to T+30 launch orchestration

Day 1 — kicking off a campaign

Section titled “Day 1 — kicking off a campaign”

You’re spinning up a Q3 demand-gen campaign for the manufacturing vertical. You type:

@claresia.zottos.campaign-brief

Parameters:

  • Campaign name: Q3 Manufacturing — DeepLens Wedge
  • Target persona: Mid-market mfg COO, 500–2000 FTE
  • Primary message: 2026 cost-out via SaaS rationalization, prove ROI before signing
  • Channels: LinkedIn ads, content syndication, account-based outbound, EICMA booth
  • Budget: $280K
  • Target outcomes: 60 SQLs, 15 pilots, 3 closed-won
  • Quarter: Q3 2026

Returns a structured campaign brief:

  • Persona deep-dive (pain, gain, decision criteria, buying committee)
  • Message house (1 hero, 3 supporting, 5 proofs)
  • Channel mix + budget allocation per channel
  • KPI targets per channel
  • Creative brief outline (for your designer / agency)
  • Email sequence outline (for your SDR team)
  • Landing-page outline (for your web team)
  • Risk + mitigation matrix
  • Calendar of key dates (T-90 to T+30)

The brief is logged to the Hub as an output record. You forward to your team. Anyone clicking the Hub deep-link sees the full brief + your commentary.

Day 2 — briefing the content team

Section titled “Day 2 — briefing the content team”

You need 4 long-form articles for the campaign. You type:

@claresia.zottos.content-brief

Parameters:

  • Topic: Mid-market mfg SaaS rationalization — 5 hidden costs
  • Audience: Mid-market mfg COO, 500–2000 FTE
  • Format: 1500-word LinkedIn article
  • Angle: Counterintuitive — the bigger the SaaS bill, the bigger the hidden cost
  • Brand voice: confident, data-rich, not-clickbait
  • Source material: Hub record IDs of your DeepLens whitepapers (paste IDs)

Returns a content brief:

  • Headline candidates (5 options, A/B test recommendation)
  • Hook variations
  • Article structure (sections + key points)
  • Quotes / data / sources to use
  • CTAs per article
  • Companion social posts (3-tier: announce, day 3, day 7)
  • Distribution checklist

You forward to your content writer (or feed into an LLM-assisted writing session yourself). Brief is logged to Hub.

Day 3 — brand voice gate

Section titled “Day 3 — brand voice gate”

A junior writer drafts a piece. You type:

@claresia.zottos.brand-voice-checker

Parameters:

  • Content: (paste the draft)
  • Channel: LinkedIn long-form

Returns a brand-voice check against your tenant’s rubric:

  • Tone score (where it sits vs your defined voice)
  • Phrases to flag (e.g., overused buzzwords, off-brand)
  • Suggestions to tighten
  • Compliance check (e.g., no unverified claims, proper citations)

If the score is high, ship it. If low, send back with the suggestions.

Day 5 — attribution readout for the CMO

Section titled “Day 5 — attribution readout for the CMO”

End of the quarter. CMO asks “what worked?” You type:

@claresia.zottos.attribution-readout

Parameters:

  • Quarter: Q3 2026
  • Attribution model: multi-touch (data-driven)
  • Channels: all

Returns:

  • Quarter-over-quarter pipeline + revenue attribution
  • Top 5 channels by source-influenced revenue
  • Top 5 campaigns by ROI
  • 3 surprises (channels under-credited or over-credited vs assumption)
  • Recommendations for Q4 mix

Logged as a Hub output record. Your CMO can click through to the full analysis with provenance.

Day 7 — quick landing page

Section titled “Day 7 — quick landing page”

You need a page tomorrow. You type:

@claresia.zottos.landing-page-copy

Parameters:

  • Brief: (paste from your campaign brief above)
  • Format: single page, 800 words, hero + 3 sections + CTA
  • CTA: Book a 30-min architecture review

Returns the copy. You drop into your CMS, your designer adds the visuals, the page ships.

Tips from real Marketing Managers

Section titled “Tips from real Marketing Managers”
  • Run brand-voice-checker on every external piece. Even your own. It catches things you’ve stopped seeing.
  • Run attribution-readout monthly, not just quarterly. You spot trend changes earlier.
  • Use the same campaign-brief skill for internal launches. Internal product training = a campaign too.
  • Hub records of campaign briefs are a moat for institutional memory. Three quarters from now, when someone asks “why did we choose LinkedIn syndication over webinars?”, the brief tells the story.

Maturity progression

Section titled “Maturity progression”

L0 → L1 in ~4 weeks. L1 → L2 in ~14 weeks. The L2 marker for marketing is:

  • Author at least one custom skill (e.g., your brand’s specific tone-checker)
  • Run attribution + brief workflows monthly without prompting

Help

Section titled “Help”
  • @claresia.forge.coaching-session
  • Your CSM channel
  • This docs site